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When internet marketing was still in its infancy, “tell a friend” campaigns were incredibly effective. All you had to do was put up an email box, ask people to send your stuff to their friends and they would.
Today it’s completely different. People are much more conservative with their time and their friends’ time. In other words, they won’t send something to their friends unless they really thought their friends would appreciate it.
So do “tell a friend” campaigns still work? Absolutely. But the approach has to be completely different. Here are a few ways to make a “tell a friend” campaign work.
==> Use Facebook
In a way, Facebook is the newest and possibly most effective “tell a friend” platform in history.
Instead of asking people to email a friend for you, which takes a very high level of emotional commitment, try asking them to just repost whatever it is that you’re promoting to their Facebook walls.
Instead of just getting one person to check out your content, you can get anywhere from dozens to a hundred people per share checking out your content.
==> Offering a Reward
Another great way to get people to pass on your site or promotions more is to offer a reward for doing so.
The best way to go about this is to actually offer a reward for the person referring people as well as the person being referred.
If you only give a reward to people who are referring their friends, they might feel like they’re getting bribed to do so. However, if their friends are also better off as a result of coming through their link, they’re much more likely to respond.
For example, an online backup system might offer 250 extra megabytes of storage if someone came through your link – for both you and your referral.
==> Creating Viral “Tell a Friend” Campaigns
One of the most powerful ways of getting a campaign to go viral is to split test different promotions and strategies. You can do this both on your own website and on Facebook.
If it’s on your own website, you can just come up with 3-5 different promotions and track which one gets the most results by tracking it through your referral links. Find the most effective one and use that one going forward.
On Facebook, there are several apps that can help you track the “virality” of your group or page. In other words, you can track on average how many people pass on your content. Knowing that number, you can test different things to see if it makes your pass-on rate go up or down.
“Tell a friend” campaigns aren’t the only game in town anymore, but they’re still incredibly effective when done properly. Leverage social networks, create incentives and test different kinds of promotions for the best results.
from James Reilly Affiliate Marketing http://ift.tt/2dVTb2j
Viral Marketing is any marketing technique or form of advertising that spreads like a virus by itself, without you doing a thing. The idea of viral marketing is for people to pass along information on products or services using pre-existing social networks or other technologies.
Customer participation & polling services Industry-specific organization contributions Internet search engines & blogs Mobile smartphone integration Multiple forms of print and direct marketing Outbound/inbound call center services Target marketing web services Search engine optimization (SEO) web development Social media interconnectivity Television & radio
Internet businesses can reap great benefits from viral marketing, especially if they are just starting out. However you just can’t make a product or service “go viral”, if it’s good enough it just happens. People love to share and talk about good experience they have, it’s what creates a buzz and excitement of a brand, product or service. Buzz marketing is a platform that will take your business to a whole new level. However on a note of caution, if their experience is not so good, it can also take a turn on the “go viral” effect, usually resulting in the death of the business. Here are some suggestions on how to do it right:
Pursue what is happening now. You need to create a commotion that can send everyone on a buying spree. If you get the right person to “sneeze” your message will be spread virally. For example if you get a celebrity to use your product or service, that one “sneeze” they make about it can start your viral message. The idea is to get your message to influential people who can start the buzz.
Give them something to talk about. People love to feel smart knowing something that others don’t. “I know where you can get this really great deal” or “Wow… This business is really helped me out… ” To get them to start talking you need to fulfill a need.
Package your product or service; remember the less is more theory. Keep your buzz short and to the point. Such as: “Your kids will love this” or “Best value for money” these are the things that are easy to remember. Practice describing what you do right now until you can say it virally right. Because if you can’t no one else will.
Just like the flu at school, the best way to pass a viral message to sneeze in the right direction. Determine your target market and then sneeze in the place where their most likely to be found. Once your sneeze is sent the right direction of potential customers the next thing to do is identify the Typhoid Mary’s in the group, also known as your competitors.
Give away products can become a fantastic pitchman, a share me product will give you the opportunity to spread your message inside what you sell. For example: “Register for your free… ” Marketing services on the internet can make custom newsletter packages to targeted users though out the internet and spread your business message. Because they are targeted they will find a need for your product and tell and sell to others.
Pay it forward. On your website offer something free or a commission of something your selling that way your customers will become part of your sales force. There are simple and free ways to do this you can place at the bottom of your invoice “Remember to your friends… ” or “Thank you for your business, share this coupon with a friend and receive 20% of you… ” You will find this will generate more sales easily.
If your customer is happy with their product or service, then create a way for them to share that joy with others. Buzz marketing works because it’s heard from a friend who liked it and not a money hungry pitchman. One happy customer will tell two friends and they will also tell another two and another two and so on…
And finally persistence beats resistance. Some people may need more exposure before they catch the viral message. This is the key ingredient towards spreading your business message.
To carry your viral message to others you may require a platform or something easy to pass your idea along with the buzz of other people. Here are some ideas for your viral marketing campaign.
Write an eBook about a subject you’re very interested in and want to promote. It may take some time, but will prove to be very cost efficient. Buy the branding rights to a viral eBook. This is how you can spread the word by including your name, website and contact details. Allow people to give away your FREE eBook to their visitors and then that way their visitors will give it away. If you know HTML, you can give away your templates and provide messages that will backlink to your website. Provide a copyright notice that will not allow any of your links to be excluded. If you know how to write software, viral software is very main-stream at the moment. Write articles that relate to your product or service. Give your readers permission to reprint your article. Make sure you include your resource box and the option to reprint the article at the bottom of the article. Make a 3 minute video clip and upload on You Tube. Join membership site that provides quality information.
Viral marketing impressive marketing system, it allows and encourages people to pass along a message. Viral Marketing Strategies target a market based on 3 principles:
Social profile gathering Target Market Analysis Real-time Key Word Concentration analysis
When these 3 principles are applied to an advertising model, Viral Marketing Strategy companies are able to match targeted customers at a cost effective gain. With the internet it’s more likely for a campaign to go viral very fast, particularly with social networks. It allows people to get excited or have the buzz and tell other people faster.
To summarize this article, the idea of viral marketing is to pass on a message that gets people’s attention and enthusiasm to spread the word via technology. There are a few ways to go about it so long as you remember there are “good buzz” and then there are “bad buzz”. Put yourself in the target market shoes, and ask yourself is this helping me with what I need? Do I like it? Will others like it? Practice getting it virally right, if you don’t get it, no one else will. Find a platform that will make your message easy to pass along; it could be a YouTube movie or a blog or newsletter. Then, do some research to target the market you want it to pass through. This kind of marketing strategy spreads like wildfire literally can make a product or service famous overnight.
So with that said, all the best in your viral marketing endeavors,
Isabel Brien
[http://ift.tt/2e61Z0P]
from James Reilly Affiliate Marketing http://ift.tt/2fxrzAV
Infographics are a stellar way to package interesting facts and information about a specific topic in a way that’s fun to read. In plain text, people probably wouldn’t actually take the time to read about a lot of facts. But in a fun infographic format, it can really go viral.
Here’s how to create viral infographics.
==> Researching Interesting Facts
Start with a topic you want to write about. Infographics can encompass just about any topic, from the frivolous (e.g. little known facts about beer) to the very serious (e.g. why did the housing bubble crash?)
Use Google, Wikipedia and your local library to find as many little-known facts about the topic as possible.
If you want, you can also try to piece all the facts together to form a story. Or, you can just put the facts together and have primarily a factual infographic.
==> Constructing the Infographic
Adobe Illustrator is likely the most popular application for constructing infographics. Illustrator is built for creating things like infographics which are basically lines.
Though you can use applications like Photoshop or GIMP to construct your infographic, you’re looking at a lot more work. That’s because these programs were built to handle pictures rather than lines.
In technical terms, Illustrator is vector based (lines), while Photoshop is raster based (pixels). Creating an infographic is primarily lines and text, which is much faster in Illustrator.
==> Adding Graphics
One of the things that makes infographics really fun to read is the graphics.
Use things like pie charts, photos of what you’re talking about and even hand illustrations if you have the artistic ability to really spice things up.
==> Adding a Dose of Personality
While strictly informational infographics can go viral if you’ve really got some shocking facts, your chances of getting your infographic to spread go up exponentially if you just add a bit of personality.
Add some humor. Make fun of something in your infographic. Do something out of the ordinary, or use funny or shocking pictures.
Add some personality. Add emotion to the infographic.
==> Getting Distribution
Infographics tend to spread very well on sites like Digg, Reddit and StumbleUpon. Post your infographic on these sites and hang around to respond to any comments.
Post your infographic to your list and/or blog. If you’re not already running a blog and you intend to keep producing infographics, you should probably look into creating one so your audience can follow your work.
Keep in mind that not every infographic will spread. But if you create five great infographics, chances are one or two will spread like wildfire. When one of these takes off on the social networks, the traffic surge can be positively massive.
Making content sharable is not the same as making it viral. Viral marketing is not as simple as adding social sharing badges to your website. Likewise, extending your content to social networking sites such as Facebook, Twitter and LinkedIn will not make it viral.
These are merely vehicles that make it easier for people to pass your content along to others in their network. There’s no guarantee that whatever is being shared will have life beyond the initial posting.
Myth #2: Viral = Video
“Viral” and “video” are uttered in the same breath so often that it seems as thought they are inextricably linked.
In fact, this is not the case at all. There’s nothing about videos that makes them inherently more viral than any other kind of content.
Viral videos may get a lot of hype, but in reality, any kind of content can go viral – a photo, an article, a fundraising campaign, even an entire website.
The potential of something to go viral has nothing to do with the medium and everything to do with the content and its ability to motivate a continuous chain of sharing.
Myth #3: Viral = 1,000,000 million hits
Going viral is not the web-equivalent of a record going platinum. There’s no arbitrary number that certifies something as having gone viral.
The primary goal of viral marketing should not be to achieve a pre-determined number of hits, views or retweets but to create something with nearly unlimited potential to resonate with people – whether on an emotional, pragmatic or ideological level – so that its reach exceeds ordinary expectations.
What is viral?
To answer that question, forget marketing jargon and go back to biology class. What sets a virus apart from other organisms is that it has the ability to replicate itself when it finds the right environment variables.
The same quintessential elements apply to viral marketing. By definition, viral content is self-perpetuating and requires little or no additional investment in the act of moving it through the Web from one person to another. It is the very opposite of traditional advertising’s pay-to-play model, which demands greater spending to buy greater exposure.
The concept of viral marketing is nothing new, but it has exploded in the past decade because the mechanisms for sharing have evolved and expanded as social media has permeated the mainstream.
The original form of viral content was the e-mail forward. When someone found something entertaining, informative or self-defining, they’d paste it into an e-mail message and send it to everyone in their address book, and many of those recipients would likewise forward it along. Social sharing is today’s version of the e-mail forward.
On the surface, viral marketing seems easy because the most successful campaigns make it look that way. However, once you dig deeper into its anatomy, it becomes clear that there are a limited number of pathways through which a piece of web content can go viral.
It’s not enough for something just to be good. There’s too much good stuff on the Web for all of it to catch fire. If you want to create something that will grow and extend itself after you send it out into the world, it must harness one of three fundamental elements of self-perpetuating content: entertainment, a giveaway or self-definition.
This category is probably what naturally springs to mind when you hear the word “viral.” However, this is actually the most difficult route to take and demands a level creative resources that are typically prohibitive for the average business.
With the hype surrounding high-profile viral marketing campaigns like Old Spice’s “The Man Your Man Could Smell Like,” it’s easy to oversimplify the formula for what it takes to pull this off. Everyone thinks their own stuff is entertaining, but in the eye of the beholder, this is rarely the case.
When you attempt to play in this space, you’re going up against the big guns who have immense resources to throw at superstar writers, artists, editors and producers. In the face of those odds, it’s very risky to hope that you’ll strike the magic combination of unique content and flawless execution to win the jackpot.
For every phenomenal success like Old Spice, there are plenty of embarrassing, high-dollar flops. And, yes, sometimes a kid with a webcam becomes an Internet sensation. But that’s like capturing lightning in a bottle. It’s nothing you can create artificially, and it’s very difficult to cultivate organically.
2. The giveaway
In stark contrast to viral entertainment, the viral giveaway is potentially attainable by any business large or small, local or national.
There are two ways to approach this type of campaign, depending on the nature of your business:
If you deal in goods, you can give away free or discounted products to customers (think Groupon).
If you deal in services, you can give away time or expertise (or both).
In either case, there is heavy competition in the giveaway space, so it’s critical to ensure that there is significant perceived value in your offering, typically in terms of time or money saved for your customer.
But the giveaway is not viral in and of itself. What creates the mechanism for self-perpetuation is framing it as a reward received in exchange for participation in spreading your message.
This is something not all companies are prepared to do. The idea of creating something only to give it away seems ludicrous by conventional thinking.
However, you can’t look at the giveaway as a loss. The reality is that this is today’s marketing. Instead of pouring tens of thousands of dollars into carpet-bombing advertising that no one believes in, you’re investing in word of mouth – the most powerful form of trustcasting.
The act of giving away your valuable goods or expertise creates trust among your customers, who pass your message along to their friends and followers, who then spread it through their networks. Suddenly hundreds of new potential customers suddenly know who you are and what you do, with the added benefit of being recommended by someone they know and trust, and that trust is conveyed to you by association.
3. Self-definition
A product, an idea or a concept that is new, innovative, unique or just plain awesome is sharable.
But when it makes a bold statement – not about your company but about life, work or culture – that strikes a chord in the beholder, that’s when it has the potential to go viral.
When someone shares this type of content, they’re defining themselves through the act of sharing, attaching themselves to the history, the character or the lifestyle that exists around your brand. They’re identifying themselves as belonging to your tribe.
When Nike’s “Write the Future” debuted in May 2010, it set a new record for the most views of a viral video ad in its first week.
Its popularity was undoubtedly due in part to the celebrity appeal of the soccer superstars featured, but it also touches on a deeper love for the sport, for the World Cup and even for the feeling of connection with others inspired by a shared passion for a certain team or player. When someone shares this video with their friends, they’re attaching their identity to these broader concepts.
But you don’t have to be Nike to pull this off. If I post a link to your blog to my profile on LinkedIn, I’m defining myself as a torchbearer for your ideas. If I take a take a quiz on your website and tweet my score, I’m boasting about my intelligence. And if I make a donation to your nonprofit organization and share it on Facebook, I’m defining myself as an altruistic person who supports If your cause. In each case, my act of sharing challenges other like-minded people within my network to do the same, because they want to attach themselves to these ideas and qualities, too.
Execution
Viral marketing can’t be a one-off effort. You also can’t come up with an idea and tack on elements of viral marketing as an afterthought.
If you’re going to play in this space, it must permeate every aspect of your business model, from your R&D process to your pricing structure to your marketing strategy. Your website and your presence on social media networks must be built to be part of the viral mechanism. You must focus on creating a self-perpetuating engine of traffic, conversion and sales.
To be successful, you must know your tribe and know it well. You must be realistic about what its members like and what they will respond to.
You must also be willing to take risks. Behind every successful viral campaign is trial and error, careful tracking of metrics and fine-tuning of the approach.
Are the risks worthwhile? In a word, yes. Today’s most powerful business growth platforms are built on trustcasting and permission marketing. There’s no more direct route to owning your market than having a tribe of brand evangelists who carry your message for you, and viral marketing transforms the spark of word of mouth into an inferno that propels you ahead of your competition.
Based in Charlotte, N.C., Fame Foundry is the trustcasting agency specializing in driving business growth through marketing, website design and development, traffic building, public relations and social media, creative design, media and software and information technology. The firm publishes The Fame Foundry Magazine at http://ift.tt/2eZc0hb and produces two podcasts – The Fame Foundry Podcast and The Fame Foundry Marketing Minute – all focused on helping owners and marketers overcome the challenges of doing business in today’s marketplace.
If you’re trying to get your content to “spark” and go viral, it really helps to have a strong understanding of what kind of content tends to go viral. Of course, nobody can predict what will go viral, nor can they make something go viral 100% of the time. But by understanding what kind of content tends to go viral, you stand a much better chance of creating something viral yourself.
Here are a few of the main attributes of things that tend to go viral.
==> It’s Human
It’s rare that a factual, statistical or economical video goes viral. Instead, it’s usually the most human videos that go viral.
The singing homeless man on the street. The baby laughing at something senseless. An incredible display of guitar prowess.
==> Strong Emotional Content
The more emotions you can arouse in your audience, the better.
Let’s take one of the world’s most viewed videos, the “Charlie Bit my Finger” video. The video features a baby whose brother bit his finger; he sits there laughing and complaining at the same time.
This video has an astounding 367 million views at the time of this writing. That’s more than the population of the United States!
One of the main reasons this video took off so strongly is because of how palpable the emotions were in the video. The watcher can almost “follow along” with the baby’s emotions and also experience the joy of playing with your baby brother.
==> Videos That Provide Unique Information
Another type of content that does really well are videos that are informational. The key here is that the videos really have to provide content that can’t be found anywhere else.
For example, one video that went viral featured a science professor showing how to light a candle without ever touching the wick.
A content video that went viral during the 2008 election was a video of a dozen famous actors all asking people to vote.
Informational videos work in many different industries, but the most important thing is that there’s something truly unique to them.
==> Content That Appeals to Specific Groups of People
Content that tends to appeal to specific groups of people tends to do very well if they have strong emotional or informational content.
For example, political videos that are either informational or emotional can go viral just by being passed among a party’s members.
New food laws, something which may be seen as boring, could be very interesting to vegans if it affects the foods they’ll be able to purchase. A video about the new laws could really take off among that specific community.
These are some of the factors that go into determining whether or not a video goes viral. At the end of the day, a video going viral really means that a lot of people want to pass on your content. The key, as with many other things in business, is to just create something so amazing that people want to share it.
The concept of viral marketing is by no means new. Word-of-mouth marketing, viral’s forefather, has been around for ages. The principle behind word-of-mouth marketing is simple; use influencers to generate peer-to-peer product recommendations or buzz. Prior to the advent of the Internet, however, this form of marketing was too disjointed to effectively benefit most advertisers. The effect of word-of-mouth was largely contained to specific geographic areas simply due to the lack of widespread social networks. Word-of- mouth was generally limited by the ability of the influencer to physically speak to another prospective customer, hence the term “word-of-mouth”.
Enter the internet:
The Internet has radically changed the concept of word-of-mouth, so much so that the term “viral marketing” was coined by venture capitalist Steve Jurvetson in 1997. The term was used to describe Hotmail’s email practice of appending advertising for themselves to outgoing mail from their users. The assumption is that if such an advertisement reaches a “susceptible” user, that user will become “infected” (i.e., sign up for an account) and can then go on to infect other susceptible users.
While email may have been the original catalyst; the advent of social networks, online communities and chat provide the ability to distribute information exponentially faster than ever before. Where word-of-mouth marketing could take weeks or months to reach a thousand people, viral marketing can reach hundreds of thousands or millions in a matter of days or hours. The spread of an effective viral marketing campaign is akin to an epidemic outbreak of a virus, limited only by the potency and relevance of the marketing message.
The Wikipedia defines viral marketing as “marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.”
The proliferation of marketing and advertising, coupled with the onslaught of millions of media channels in today’s world, has given cause for consumers to tune out and effectively avoid a great deal of traditional supplier driven messaging. The creation of technologies such as PVRs, satellite radio and Internet ad blocking software are driving a fundamental shift in the way the public consumes media and the advertising often tied to it. Television ads, radio spots, online ads and even emails are facing increasing competition for effectively capturing the viewer’s attention and provide positive ROI for the marketer.
This competition, coupled with the rising cost of media buys, has caused marketers to search for an alternative means to reach the customer. Viral marketing is an attractive solution because it utilizes the free endorsement of the individual rather than purchase of mass media to spread the word. Because the distribution model is free, viral can potentially be lower cost and more effective than traditional media.it’s the best solution for all start-ups and who want to become an entrepreneurs
the viral effect
More than 90% of consumers said they told at least one other person about a Web site when the original recommendation came from a friend, according to Jupiter Research.
1. Cuts through the clutter of traditional advertising, allowing marketers to effectively reach the audience.
2. Doesn’t require a product with a wow factor in order to raise awareness, generate buzz, and kick-start peer-to-peer spread. Instead, the viral campaign’s communication agent is the element that needs a wow factor or element of interest.
2. Unlike traditional advertising viral is not an interruptive technique. Instead, viral campaigns work the Internet to deliver exposure via peer-to-peer endorsement. Viral campaigns, whether ultimately liked or disliked, are often welcomed by the receiver. The focus is on campaigns with material that consumers want to spend time interacting with and spreading proactively.
Viral marketing, like all marketing is hit or miss. However, viral marketing by nature is often more risky or controversial than traditional marketing. If done improperly viral marketing can backfire and create negative buzz.
The Marketing Mix:
Viral marketing is by no means a substitute for a comprehensive and diversified marketing strategy and marketing objectives. In employing viral marketing to generate peer-to- peer endorsement, brands have also learned that the technique should not be considered as a standalone miracle worker.
James Kydd, Brand Director for Virgin Mobile who just launched the 11th release in their successful series of viral marketing campaigns, states, “viral marketing is best used not as a one-off tactical end in itself, but as an integrated strategic part of the overall marketing mix. It is a means to an end whereby it not only generates buzz, but also provides ongoing, quantifiable brand benefits, such as increased awareness, peer-to-peer endorsement and ultimately more sales.”
While the messaging and strategy ranges radically from campaign to campaign, most successful campaigns contain some commonly used approaches. These approaches are often used in combination to maximize the viral effect of a campaign.
free products or services
Many viral marketing programs utilize free products or services to spark interest. Giving away low-cost items such as t-shirts can often lead to the sale of much higher cost items. Marketers often use low cost items as a method of collecting consumer data and building a database of potential customers that are already familiar with the brand.
compelling content
From hilarious to raunchy to controversial good content and concepts can often make or break a viral campaign. Creating quality content can often be more expensive than simply offering a free product, however the results are often better. The general rule of thumb is that the content must be compelling, it must evoke a response on an emotional level from the person viewing it. This fact alone has allowed many smaller brands to capitalize on content based viral campaigns. Traditionally larger brands are more reserved and risk adverse to the possibility of negative reaction.
exclusivity
This form of messaging is designed to appeal to our natural tendency to desire things we can’t normally have. This messaging includes invitations to join V.I.P clubs, access to products or services before they are released to the public and the ability to choose the fate of others within a peer group. While this tactic can be extremely successful, there is a built in cap to its success. If the offer spreads too wide it will loose its exclusive appeal.
get paid
Rewards and financial incentives often play a role in viral referral campaigns. Marketers can incent users to pass along a message in exchange for compensation ranging from points, special offers and in some cases cash.
Making it Viral
user considerations
Successful viral campaigns are easily spread. When creating a campaign marketers should evaluate how people will communicate the message or campaign to others. Marketers should ask themselves the following questions when developing a viral strategy:
• Does the content require special plug-ins?
• Will an attached file in email be too big?
• Does the Web site require broadband?
• Is the URL easy to remember?
• Is the referral mechanism easy to use?
• Is the barrier to entry too high?
The easier a campaign can spread the more successful it can ultimately be. A large majority of campaigns miss the mark because they fail to take this into consideration.
campaign seeding
“Seeding” the original message is a key component of a viral campaign. Seeding is the act of planting the campaign with the initial group who will then go on to spread the campaign to others. The Internet provides a wide array of options for seeding, including:
• Email
• Online Forums (Google groups)
• Social Networks (Google+, Facebook.com)
• IM (AIM, ICQ, MSN, Google)
• Blogs
• Podcasts
When determining where to seed it is important that marketers consider the audience you are seeding for. If a campaign is skewed towards a certain audience marketers should make sure they seed towards that audience. Failure to due so may kill a campaign before it ever gets off the ground.
leverage existing media buys
Marketers should leverage existing media buys by incorporating the promotion of the viral campaign. This can range from a simple reference at the end of a commercial or in print to a fully integrated approach using mass media to directly promote the viral activity.
ability to scale
The goal of a viral campaign is explosive reach and participation. Marketers should be adequately prepared to meet the needs of participants in the event that the campaign is successful. Server space, bandwidth, support staff, fulfillment and stocking should be taken into consideration well in advance of campaign launch. The marketer should have the ability to capitalize on the full success of the campaign.
If you would like to learn more about viral marketing [http://ift.tt/2akqCd4], be sure to visit The Entrepreneur’s Guide [http://ift.tt/2b52uYY] for more information
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