Landing Pages – Why You Need Them

You are a merchant with good products. You have signed up with Google AdSense or any such affiliate marketing programs. You have also spent money on creating ads and banners to be posted on your affiliate’s site. So, now you are on the path to be the next big rage on the net or are you forgetting something? Have you thought about landing pages? And if your next question is going to be what are landing pages, then I would seriously tell you to re-evaluate your strategies.

Landing pages are the web pages where your affiliates would direct the traffic. This translates into the web page where you would want your potential customers to land. Generally, you would find that these landing pages can be similar to general web pages more so if the site turns out to be an ecommerce site.

There are many merchants who use their homepages as their landing pages. So are they doing the right thing or should they be doing something different like having landing pages? We are going to talk about the rationale behind having landing pages for your ads.

First thing first, what is the whole system of affiliate marketing? The affiliates direct the traffic to your site by inducing the visitor to their site click on the links connecting to your site. Most of the affiliate programs enable them to earn per click. And what do you get out of it? Well the only way you can earn is through the conversion of the traffic to actual sales.

Otherwise you would just end up paying your affiliates without earning a dime. Now, here lies the whole logic behind having landing pages for your potential customers. You want to convert that traffic to actual sales and for that you would have to direct them to pages which could induce them to make purchases and your general web pages are ill-equipped for that. So, if you don’t want to land up just paying your affiliates without earning anything, do pay good attention to your landing pages.

There are many merchants out there who think that their homepage or a contact page is enough for their potential customers but if you really want to make a mark, you would do well to understand that these pages are not enough. First of all these pages are not just exclusively meant for the targeted customers and would also contain contents irrelevant to your purpose of inducing your visitor to make a purchase. That is why it becomes imperative for you to have landing pages relevant to your web ads. The landing pages must have all the keywords and all the relevant details to make any visitor tempted to make a purchase or at least become a lead.

So, if you don’t have a landing page for your web ads, do get it developed and that landing page should like a landing page.

Thus, pay all attention to make it rocking!

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