How to keep your finger on the pulse of current events with Twitter

Believe it or not, Twitter isn’t just a tool for killing time for a powerful tool for driving targeted traffic to your website – though it definitely does double duty in those departments for sure!

No, Twitter is also a powerful tool for keeping your finger on the pulse of current events and your marketplace in a way that hasn’t ever been possible before. Social media has completely and totally transformed the way that we not only consume news and media today, but also the way that we share and interact with the world around us.

Legacy media is really having a tough time figuring out its place in the world now that social media (and especially Twitter with it’s a lightning fast pace) is the number one way people get information, and we are likely to see a whole new world of media step forward in the coming years because of the transformational shift in the fabric of this industry.

At the same time, you definitely want to be poised for success by keeping your finger on the pulse of the world around you – and your business – and that means using Twitter and all the leverage it has to offer.

Here are some tips and tricks to help you do exactly that!

Identify influencers and follow them religiously

The most impactful thing you can do to really stay informed across the board is to find the major influencers in the fields that you are interested in keeping up with and then following them and all affiliated accounts on Twitter.

You can do this with major news groups, reporters, and other “new media” groups, but you can also follow your main competitors, their competitors, and other influencers that you want to stay informed with. Throw a quick follow on these people and you’ll never be left out of the loop again.

Use content aggregators to cut through the clutter

Another powerful tactic you’ll want to keep in your back pocket when looking to stay abreast of everything happening in the world and your market on Twitter is to sign up for content aggregator accounts or websites and use them to do the bulk of the heavy lifting for you when it comes to sifting through the flood of information constantly flowing online.

Content aggregator websites (with Reddit being the most popular right now) not only allow you to stay up on current news, but also gives you all angles, tremendous amounts of opinion, and also lets you join in on the conversation about these current events as well.

These kinds of content aggregators can also be a fantastic channel for product/service research, but that’s an entirely different topic altogether!

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